It's takes a lot of time, commitment, dedication and skill to fulfil a tee sign sponsorship project. As a golf course operator you specialise in what you do best 'the day to day running of a golf course' – not selling sponsorship on your golf course signage.
Pro GAME UK Ltd are specialists in marketing to B2B customers with over 20 years experience in advertising and over 5 years specifically to the golfing industry. We know what we are doing, the business to contact, the power of words we need to say and most importantly the skill of closing the deal which is so vital in this economic climate. We would never feel we could do a good job running a golf club and we feel that you too should acknowledge that selling tee sign sponsorship is a required skill and carry on doing what you do best.
This is why many golf clubs call on us to make sure their project is secure and completed in time for their course signage project. Backed up with that no other sponsor company can offer the pedigree of a 'recognised' golf course manufacturer and supplier such as KEN WHITE SIGNS giving you the flexibility to select the signs you want - not the signs you're given, it makes total sense to rely on us to fulfil your tee sign project.
Tee Sign Campaign Activity
We wanted to provide you an insight of what we do to make sure your tee sign sponsorship is fulfilled in a short space of time so your course signage can be complete and delivered on time for your golf course.
Campaign Activity
- 2 sales people
- 4 -6 weeks (8-12 man weeks)
- 7 hours a day on the phone per salesperson
- 200 dial outs per day per salesperson
- 50 conversations per day per salesperson
- 20-30 emails sent per day per sales person
- 2-3 sales per week per sales person (on average)
- Contact B2B within an 8 -10 mile radius
- *3000-7000 Email data purchased for email marketing.
- *5000-10000 B2B call data purchased
*Dependent on data available with in the target radius which tends to be within a 12 mile radius
HAVE YOU REALLY GOT THE TIME TO COMMIT TO THESE YOURSELVES?
- Why do most golf courses fail to fulfill their sponsorship proposition?
- They target their own members first which is limited
- They don't have the time and commitment to cold call
- They don't have years of sales experience to influence potential customers
- They don't have specific call data
- Its not their area of expertise
- There is always something else to do in the office!
- Business is harder than ever in this economic climate, who has money to advertise or time to play golf
- Company budgets are being cut
- Many other golf courses are offering similar propositions
87% of golf courses fail to complete their tee sign sponsorship proposition and fall short of funds required to cover the project.
What it costs to fulfil your Tee Sign Sponsorship
Year 1 |
Year 2 Onwards *based on 50% dropout |
5 Year Total Costs |
|
Sales Staff |
£4,000 |
£3,000 |
£16,000 |
Signs |
10,000 |
550 |
12,200 |
Artwork Design |
1,000 |
500 |
3,000 |
Invoicing + Admin support |
500 |
500 |
2,500 |
Printing of Vouchers |
200 |
200 |
1,000 |
Email Marketing |
1000 |
500 |
3,000 |
Telephone Calls |
200 |
200 |
1,000 |
Couriers |
0 |
100 |
400 |
Call Data Purchase |
500 |
0 |
500 |
Total Costs |
£17,400 |
£6,050 |
39,600 |
Av Revenue Return |
9,500 |
9,500 |
47,500 |
These figures are based 100% sales success with all sponsor spaces fulfilled each year!
Estimate 50% Renewal
Businesses that purchase sponsorship all have all good intentions in using their free golf throughout the year, but in reality time and life gets in the way. With the economic climate and cash becoming harder to find for businesses we estimate that 50% sponsors will drop out in some cases this figure is even lower. Pro GAME UK is committed in carrying on fulfilling those empty sponsor slots. However from year 2 onwards finding sponsors becomes even more challenging, but rest assured this will not affect your golf course signage project. This is why in year two and beyond we still need to pay a salesperson costs to cover these empty sponsor places.
Pro GAME UK are specialist in their field, you won't find another sponsor company who provide the highest of quality signs backed up with 100% customer satisfaction. Don't take our word, please feel free to talk to any of our courses to see their views on how we have handled their project.
We look forward to working with you.